ChatGPT Ads
ChatGPT Ads Strategy
Before a single ad runs, we decide which conversations are worth showing up in, and what your offer has to say once you get there.
Strategy is mostly deciding what not to bid on
ChatGPT Ads run inside ChatGPT, and only there, so precision is the whole game. Someone asking the assistant to compare three vendors is worth many times more than someone casually exploring a topic, yet both can trigger the same ad if nobody drew the line.
We start by mapping the questions your buyers actually ask, grading them by commercial intent, and matching each one to an offer you can credibly win with. What comes out is a plan you could hand to any team: which conversations, which message, which page, which metric.
What the strategy phase covers
- 01
Buyer question map
The real prompts your market uses, grouped by stage: exploring, comparing, ready to choose.
- 02
Category and competitor review
How AI assistants currently answer those questions, and which competitors are already named.
- 03
Offer positioning
The angle and proof points that make your offer the obvious next step after the answer.
- 04
Budget and phasing plan
A contained test budget, scaling triggers, and how this sits alongside your existing paid channels.
- 05
Measurement framework
The definition of a good lead, the events to track, and the reporting you will get each month.
Strategy questions
Do we need a strategy phase if we already run paid search?
Your search programme is the best possible input, and it keeps running: this sits beside it. Conversational prompts are longer and more comparative than keywords, so the strategy phase translates what you already know into the way people actually ask ChatGPT.
How long does it take?
Typically two to three weeks, depending on how much existing performance data and customer research you can share.
What do we get at the end?
A written plan: question map, positioning, creative direction, landing page requirements, budget phasing and the measurement framework. You can run it yourself or have us execute it.