Insights
Research and guides on getting found by AI
Everything we learn from running ChatGPT ads and AI visibility programs, written down.
Articles
Analysis and playbooks from our work.
Guides and definitions
The vocabulary of the AI visibility era, explained plainly.
How to Improve AI Visibility
The signals that decide whether AI platforms understand, trust and recommend your brand, and the order in which to work on them.
What is AI Visibility?
AI visibility is how often, how accurately and how favourably AI assistants mention your brand when people ask for options in your category.
How to Choose a ChatGPT Ads Agency
What to look for in a ChatGPT advertising agency: the questions to ask, the promises that should worry you, and how to compare proposals in a channel this new.
What is llms.txt?
llms.txt is a proposed standard file that gives large language models a curated, markdown-formatted map of your website's most important content.
What is Generative Engine Optimization (GEO)?
GEO is the practice of optimizing your brand and content to be cited in AI-generated answers from ChatGPT, Gemini, Perplexity and Google AI Overviews.
What are Google AI Overviews and How Do You Appear in Them?
Google AI Overviews are AI-generated summaries at the top of search results. Learn what gets a page cited in them and how to optimize for inclusion.
Comparisons
Side-by-side breakdowns to help you decide.
AI Visibility vs SEO: What Changes and What Stays
How AI visibility work differs from SEO and why it depends on it: different targets, different content formats, different metrics, and the shared foundation neither can skip.
AEO vs GEO vs AI Visibility: What Each Term Actually Means
Three terms describe overlapping work: answer engine optimization, generative engine optimization and AI visibility. Here is where each begins and ends.
ChatGPT Ads vs Meta Ads: Intent vs Interruption
A practical comparison of advertising inside ChatGPT versus Meta: intent quality, targeting model, creative demands, cost structure and where each one earns its place.
ChatGPT Ads vs Traditional Search Advertising
How conversational ad placements differ from keyword-based search advertising: intent signals, auction dynamics, creative format and what transfers from your existing search programme.
ChatGPT Ads: Agency vs In-house Management
Should you run ChatGPT advertising in-house or hire an agency? An honest comparison of cost, speed to competence, risk and where each model breaks down.
ChatGPT Ads vs Google Ads: How They Work Together
A practical comparison of ChatGPT Ads and Google Ads: what each one actually is, where each fits in the buyer journey, what transfers from your search programme, and how to fund a test without cutting what already works.