AI Visibility
AI Search
Search results now come with an answer on top. We work on whether your brand is inside that answer or below it.
The first result is no longer a link
AI Overviews, ChatGPT search and Perplexity all answer first and link second. For a large share of queries, the summary is the whole experience, and the sources cited inside it inherit the attention that used to go to the top result.
We optimise for that surface specifically: the question formats that trigger summaries, the content structures that get pulled into them, and the freshness signals that keep you in rotation.
What the work covers
- 01
Query and surface mapping
Which of your commercial queries return AI summaries today, and who is cited in them.
- 02
Answer-first restructuring
Headings that match real questions and answers delivered in the first 40 to 60 words, the format extraction favours.
- 03
Evidence and specificity
Concrete numbers, dates and named examples, which measurably increase the odds of being quoted.
- 04
Freshness cadence
A maintenance schedule for facts and dates, because summaries favour recently updated sources.
- 05
Technical readiness
Fast server response, clean HTML and crawler access so your pages are actually available when the answer is assembled.
AI search questions
Do AI summaries reduce our traffic?
They reduce clicks on generic informational queries, while commercial queries still send traffic much as before. Cited sources gain qualified visits and brand exposure on top. The real loss is being neither ranked nor cited, which is why we work on both.
How is this different from classic SEO?
Classic SEO optimises a page to rank. AI search optimisation also optimises passages to be extracted, which is a question of structure, clarity and evidence within the page.
How quickly can this change?
Because these surfaces retrieve live content, well-executed restructuring can show up within weeks rather than months.