AI Visibility
Generative Engine Optimization
The engineering work behind being cited, applied across every model rather than one: structured data, entity consistency and content written the way models quote.
Being citable is a technical property, not luck
Generative engines assemble answers from sources they can parse, verify and trust. A page that buries its answer in the fourth paragraph, or a brand whose description differs on every platform, makes that job harder than it needs to be.
GEO is the work of removing that friction. Clear definitions near the top, structured data that states the facts explicitly, a consistent identity across the web, and a technical setup that lets AI crawlers reach everything quickly.
The GEO workstream
- 01
Entity and identity consistency
The same name, description, category and links everywhere engines look, so your brand resolves to one clear entity.
- 02
Structured data
Organization, Article, FAQ, DefinedTerm and Breadcrumb markup that states your facts in a machine-readable form.
- 03
llms.txt and crawler access
A curated map of your most important pages, plus the technical basics that let AI crawlers fetch them reliably.
- 04
Answer-first content
Pages restructured so the answer arrives in the first lines, in the format models extract.
- 05
Citation monitoring
Tracking which of your pages get cited, for which prompts, and what to publish next as a result.
GEO questions
Is GEO different from SEO?
It builds on SEO rather than replacing it, and targets a different outcome: being the cited answer as well as a ranked link. Your rankings still matter, both to buyers and to the engines that retrieve from search indexes. What changes is how content is structured and how success is measured.
Which engines do you optimise for?
ChatGPT, Gemini, Perplexity and Google AI Overviews. The underlying work overlaps heavily, so improvements tend to show up across several engines at once.
Do we need new content, or can existing pages be fixed?
Usually both. Restructuring strong existing pages is the fastest win; new definition and comparison content covers the questions your site never answered.